How internal innovation ‘dreamers’, who are experimenting with new ideas, can work with external innovation ‘doers’ to execute digital projects.

In business, we have to respond daily to rapid technological advancements and changing needs. In the world of software, development must match this by evolving into creative product design. All of our end-users expect a flawless experience — and if there is friction, that user is gone.

In the face…

Lauren Macpherson

Head of UK @ // Building digital products and ventures.

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